Start with a brief, not a prompt
An ad project starts with a product, an offer and an audience. Add product photos and a creative brief; the agent develops the concept, the hook and the shot list with you. The same production workflow that powers Arc's dramas — references, storyboard, video, voice, final cut — runs underneath.
How an ad comes together
- Create an ad project and upload product images and the brief.
- Product references guide every shot, so packaging, colour and shape stay on-model.
- Review the script and storyboard: the opening hook, the product moments, the call to action.
- Generate video and voiceover per shot; regenerate the shots that need another take.
- Assemble the cut in portrait or landscape and download it, or export a Jianying draft.
Variations without starting over
Because references and storyboards are reusable, a second hook, a shorter cut or a landscape version reuses most of the work. Change the opening shot or the line of copy, and regenerate only what changed.
What Arc does not do
Arc produces the video. It does not buy media, publish to ad platforms or measure campaign results; take the exported cut to your ad manager of choice.
Related
Plans start at $12.90/month for 1,800 credits. See pricing and model credit costs.