# How do you make a video ad with AI?

**Short answer:** Start from a brief and real product photos, write a hook-first script of five to eight shots, lock product references so packaging stays on-model, storyboard and approve each shot, then render video and voice and cut the variants. The render is the cheap part; the hook and the variants decide results.

URL: https://arc.katechon.technology/answers/how-to-make-an-ai-video-ad
Updated: 2026-10-18

## Step by step

1. **Brief.** One product, one offer, one audience, one call to action. Write it down before any prompt.
2. **Product references.** Upload clean photos of the real product from several angles; every shot that shows it attaches them.
3. **Script.** A hook in the first two seconds, two or three product moments, a clear call to action. Five to eight shots for 30 seconds.
4. **Storyboard.** One frame per shot. Check the product's colour, label and scale here, where a fix costs an image, not a clip.
5. **Video and voice.** Render each approved shot; regenerate only the ones that miss. Add voice-over and captions for sound-off viewing.
6. **Variants.** A second hook, a 15-second cut, a 9:16 and a 16:9 version, reusing the same references and frames.

## What it costs in Arc

A 30-second ad as six 5-second shots plus ten images:

| Video model | Video credits | Image credits | Total credits |
| --- | --- | --- | --- |
| Seedance 2.0 Mini 720p | 282 | 130 | 412 |
| Seedance 2.0 Fast 720p | 678 | 130 | 808 |
| Seedance 2.0 720p | 2,256 | 130 | 2,386 |

For scale: the Starter plan is $12.90 a month for 1,800 credits, and a 2,000-credit top-up costs $15. See [how much an AI video ad costs](https://arc.katechon.technology/answers/how-much-does-an-ai-video-ad-cost) for list prices on other models.

## Common mistakes

- Describing the product in words only. Models reinvent packaging unless they see it.
- Putting colour words on skin or faces. In our own work, a colour cue on a face tinted the face; keep colour on the environment.
- Testing one ad. The hook decides most of the performance; make several.
- Skipping captions. Many viewers watch with the sound off.

## Other tools for ads

Topview: Paste an Amazon, Shopify or other product link to get a hook-first script, scenes and captions, with batch A/B variants; 5,000+ public avatars. (Source: Topview, https://www.topview.ai/link-to-video, checked 2026-10-17)

Higgsfield: Official MCP server at mcp.higgsfield.ai for Claude, ChatGPT and other clients, with prebuilt ad and production workflows. (Source: Higgsfield, https://higgsfield.ai/mcp, checked 2026-10-17)

Topview entry price: Plus $24/month (promotional; list $36). (Source: Topview, https://www.topview.ai/pricing, checked 2026-10-17)

Higgsfield entry price: Starter $15/month for 200 credits. (Source: Higgsfield, https://higgsfield.ai/blog/credits-vs-unlimited-ai-video-generation, checked 2026-10-17)

## Where Katechon Arc fits

Arc's ad projects start from a brief and product photos, keep the product on-model with references, and let you storyboard the hook before spending on video, in 9:16 or 16:9.

Arc has no product-link import, no avatar library and no ad publishing or measurement; take the exported cut to your ad manager.

## People also ask

### Can AI make a video ad from a product photo?

Yes. Product photos become reference images that each shot uses, so the product keeps its packaging and colour while the scene around it is generated.

## Related answers

- [How much does an AI video ad cost to make?](https://arc.katechon.technology/answers/how-much-does-an-ai-video-ad-cost): The video for a 30-second AI ad costs about $20.50 at list price on Seedance 2.0 at 1080p with one retake in four, and under $5.47 on a…
- [What is the best AI video ad generator?](https://arc.katechon.technology/answers/what-is-the-best-ai-video-ad-generator): It depends on the ad: for e-commerce ads from a product link with avatars, a tool built for that wins; for storyboarded brand or story ads…
- [How do you make an AI product video from product photos?](https://arc.katechon.technology/answers/how-to-make-an-ai-product-video-from-photos): Use the photos as reference images, not as the first frame only: shoot the product on a plain background from three or four angles, attach…
- [Do AI UGC ads work?](https://arc.katechon.technology/answers/do-ai-ugc-ads-work): They can, but only your own tests will tell you: we have no campaign data of our own, and published success claims usually come from the…
- [How do you add accurate captions to AI video?](https://arc.katechon.technology/answers/how-to-add-captions-to-ai-video): Transcribe the final mix with speech recognition, then correct it against the script, especially invented names.

## Sources

- Topview: [www.topview.ai/link-to-video](https://www.topview.ai/link-to-video), checked 2026-10-17
- Higgsfield: [higgsfield.ai/mcp](https://higgsfield.ai/mcp), checked 2026-10-17
- Topview: [www.topview.ai/pricing](https://www.topview.ai/pricing), checked 2026-10-17
- Higgsfield: [higgsfield.ai/blog/credits-vs-unlimited-ai-video-generation](https://higgsfield.ai/blog/credits-vs-unlimited-ai-video-generation), checked 2026-10-17